serving home business owners and Internet entrepreneurs

Welcome to Ezines 101:

Where you can learn what you need to know

What is an Ezine?
Have a Peek at Ours...

An ezine is a periodical publication, an electronic magazine, typically distributed via e-mail. There are as many formats, sizes and styles of ezines as there are magazines on a real world newsstand. The newest format for the distribution of ezines is none other than RSS Channeling, using an XML feed. This delivers the information directly to the desktop of the subscriber, rather than to their inbox. Subscribers are not even required to provide an email address to subscribe. No email - No spam.

Aside from the method of delivery, the major difference between real world magazines and an ezine is that most ezines are free to read and subscribe to. Most, but not all.

Every ezine should have a theme, a major topic that it serves, just as a magazine has a specific audience. When subscribers sign up to receive a publication, they are doing so because they expect it to be relevant to their particular interest. Dog lovers read dog magazines, cat lovers read magazines on cats. The same holds true, or should anyway, for those advertising in ezines. If you're selling designer cat collars, you're not going to advertise in an ezine targeted to bird-watchers.

For most publishers, an ezine is either a direct or indirect source of income. Even if there is no charge for subscribing, the publisher's intention is to generate some kind of cash flow. This is usually done in one or both of these ways:

Promotion of the publisher's own products, programs or services Advertising sales

What better way to advertise your own deal than to set yourself up with your very own audience? As an ezine publisher, you now have X amount of subscribers that want and expect to hear from you on a regular basis. As they say, "...the money is in the list." If you don't slam your readers with junk, they will keep reading you.

That brings us to the next topic: A publishers responsibility to the reader

With all of the power that comes with being a publisher, (it is a powerful position to hold) also comes responsibility. You must not become a tabloid, throwing garbage out to your subscribers, unless of course, you're trying to steal readers from the National Enquirer. Your readers trust that you will provide them with content relevant to their lives. This means that you must supply them with information they can use, the option to comment, a way to opt out, and a little humor never hurts either. Just because they have opted in, doesn't mean they won't opt right back out, if you do them the disservice of sending them an ad sheet. An ezine is not a series of solo ads. Publishing an ezine is not a license to spam either.

Ezine advertising is a process...

Learn to do it right!
First you need to go to a directory or look in ezines you already subscribe to and find a list of recommended ezines. Decide how much time you have to devote to your ezines. I would suggest beginning with 5-10 and once that is organized then you can add and delete to your list.

It is best to have a good email management program to filter your ezines into a folder for scheduled reading. And yes, to best utilize your ezine advertising you will need to READ the ezine. Set up a good file system too. Each ezine should have it's own file as each ezine guidelines are different.

You will want to keep the welcome letter that is sent by each owner with the valuable information about that ezine. Copy and paste the advertising guidelines, and put into your folder along with the email address or the URL of submissions.

Set up a folder with at least 10 headlines and 10 ads for each headline. Formatting your ads is important, as most ezine owners will not format your ads for you. Use a text editor such as NoteTab or EditPad for formatting.

Preparing your ads in advance will save you time, and you can just copy and paste your ad at advertising time. ezines offer a lot of ways for you to advertise other than the free classifieds. You can pay for top sponsor ads, or exclusive solo ads. Many ezines have contests to win advertising.

Read your ezines, gather the information you need, learn to write articles, sales letters, and participate in the ezine community. You will find some ezines that you do not like...simply unsubscribe.

DO NOT file spam complaints. If you can subscribe, you can take the time to unsubscribe. Find the ones you like and learn, and participate.

Email the owner/publisher and ask questions to learn about their community and their offerings.

We are a great community and we value our subscribers...most of us are in the business of helping our subscribers to succeed.

Advertising Considerations:

1) Free Ads For Subscriptions:
As a way to build their subscriber base, many ezines offer free ads in exchange for your subscription. However, you should not just subscribe to every ezine available, just to get your free ad. Why? Not every ezine is going to be geared toward your particular promotion. You don't want to go advertising your pet grooming service in an ezine that targets home business. Equally true, you would be wasting your time advertising a home business in an ezine directed at llama ranchers. Furthermore, you should subscribe to publications that have more to offer you than free ads. Read them and absorb the information they offer. You can learn a lot by reading ezine articles, and the information is free.

2) Posting Rules...
Always pay attention to the specific rules each zine has in regard to posting your ads. If you are allowed 3 lines, then only submit 3 lines. Most editors will not modify your ads to fit their criteria, and you risk deletion if you don't comply. If you are allowed one ad per week, do not submit more than that. With the volume of free ads that publishers receive, they don't appreciate those that over post.

3) Paid Ads & Solos...
If an ezine has a good-sized subscriber base, you should take advantage of their paid advertising and solo deals. When you purchase a sponsorship ad, you are placed higher up in the zine; therefore, getting read is more likely. (Free ads are usually located toward the bottom of the zine.) Readers often take those who pay for their ads more seriously as well.
Solo ads are a great way to get your message in front of the masses, without the competition of other subscribers on the same page. Your ad is all by itself, with just a few words from the publisher. Like with safe lists, you avoid spam complaints and reach a high volume of people. Finally, solo ads are not typically limited in length, so you can say what you have to say with as many words as you feel you need.

4) Writing Ads...
Try writing your own ads whenever possible. That way your ads are fresh and different from others promoting the same product/program. If you're not a proficient writer, consider having someone else write your copy for you. Click Here

One trick you can use is to take the pre-written copy supplied by your program, and mix it up a bit. Use it as a template and re-write it yourself. Make sure you proofread your copy to clean it up. Don't submit ads that contain misspelled words, or poor grammar. More than likely, your ad will get published that way, and if your ad looks unprofessional, it won't be read. Editors have plenty to do, just getting ready for publication, they don't need the added chore of editing your submissions.

Trii's Ad Tips:
1. Consistency...
You have to mail to the post ads as often as possible. For best results, do it daily.
2. Headlines... Your headline must capture the attention of the reader, without misleading, and with as few words as possible.
3. The Ad Body... Your ad must be well written. To the point. Don't ramble.
Problem + You = Solution (This is the formula I use when writing an ad.)

** Forget the HOT WORDS you hear tell about. All those words will do for you these days is get you tagged by the spam filters, and we don't want that.

Read more about using "FREE" in your advertising here:
http://www.ftc.gov/bcp/guides/free.htm
Consumer menu - everything is there!
http://www.ftc.gov/ftc/businessinfo/consumer.htm
Online marketing/advertising
http://www.ftc.gov/bcp/conline/pubs/buspubs/ruleroad.htm
Advertising menu - from auctions to selling dietary supplements to normal advertising that we see 99% of the time
http://www.ftc.gov/bcp/menu-ads.htm

 

Additional Ezine & List Building Resources

Published.com:Let Your Creative Work Live & Breathe. Welcome to your searchable directory of independent Writers & Artists.

Ezine @rticles Article directory.

Ezine-Marketing List your ezine in this directory.

Jogena's From business to pleasure you will find a large selection ebooks and ezines in our directories.

The Ezine Directory Promote your ezine.

Suite 101 Welcome to Suite101.com, an online publishing community of writers, readers, and educators who have come together to share their passion.

WebLinks Guide Web directory

Marketing-Seek.com Easily Turn Your Words Into Visibility, Credibility and Traffic!

Zinos Ezine directory & database

Newsletter Access Directory Search or Browse the Newsletter Access Directory for 100s of newsletters on any topic.

The List Great info brought to you by Topica.

Subscriber Drive List builder

Subscription Rocket List builder

EzineAdVenture List builder

OptInBoom List builder

List Inferno List builder

Article City Article Directory

Article Emporium Article Directory

Go Articles Article Directory

PR Web Press Release Submission

Contact List Builder
The Contact List Builder will show you and your team how to gain control over the essential daily activities that create profits. These simple procedures will reduce your stress and improve your cash flow when you know exactly what needs to done and how to do it. Get your Complimentary eBook.

Affordable Ezine Advertising

SoloAdsOnly.com Your Solo Ad to Over 200,000 Subscribers! Prices starting at just $15

Ads Market Ezine ad co-op.

Solo-Ads.com Free solo ezine ads!

AffordableBelowCost Ads Affordable + Target Market = ^ ROI!

MediaRank We bring publishers and advertisers together. Save up to 60% on advertising!

Join the "Ezine Advertising Joint Venture Program". Get more traffic and more opt-in subscribers! It's free!

Traffic Generating Ezines Have Your Ad Delivered To Thousands Of Targeted Opt-in Ezine Subscribers Today!

Newsletter Promote The quickest way to submit your newsletter to 40 of the web's leading ezine directories.


Recommended Reading & Resources

eZineMoney.net Ezine Marketing Machine by Rick Beneteau

BellaOnline - Free website development & writing resources.

Headline Helper The name says it all!

Instant JV Letters Create the best JV letters you've ever seen!

The Ryze Network The ultimate place to meet like-minded people.

Trii Speaks Here Commentary by Trina L.C. Schiller

The Science of Getting Rich by Wallace D. Wattles

eProfit News Helping you make money online!

My Daily Insights A little something for the soul.

Personal Branding Newsletter by Peter Montoya

World Wide Scam Network According to the WWSN, God DOES NOT endorse Masters of Miracle!

Article Syndication:



The Trii-Zine Ezine
Publisher: The Trii-Zine Ezine-Trina Sonnenberg

An Every Day Scam
Insurance is a Scam...

Trina L.C. Sonnenberg

You know, I started out online writing about scams. I looked into shady business opportunities online and reported my findings and opinions. Some were not all together positive, in fact, most were not, but I call 'em as I see 'em.

[READ MORE] [COMMENT]

Trina Sonnenberg Bares All...
Trina Sonnenberg Bares All
It's not what you think, but it will make you think. 'Forever and Always' is a memoir of faith, love, hope and survival. Her story is a testament to the Law of Attraction. It is a story that demonstrates the power of this universal law with in her own life so that you can see how it works in yours.
http://FAA.tlcpromotions.net
[COMMENT]

My Story
A few years ago, I watched the movie, 'The Secret,' for the first time. I was drawn to the message in a powerful way. I could instantly see how the Law of Attraction had worked in my own life, and how I was responsible for the direction my life had taken. Before then I was in the habit of blaming others for the misfortune in my life, but like being hit by a brick, I could see that my thought process had been responsible for everything.

As a teen, I fell head over heels in love with a boy I'd met by chance, and could not forget him. Rather than trying to put him out of my mind, I fantasized about being with him, and dreamed that he would one day return to me.

After 17 long years and many trials, he did come back to me. I never gave up on my love for him and it paid off in spades. He and I have been happily married for 13 years now.

Ours is an amazing story, so I wrote a book about us. Forever and Always... A True Love Story, is my memoir and testament to the power of belief and the Law of Attraction.

Mine is a story of love, life, and determination to rise above the challenges I faced. My life has been interesting, to say the least, and my story contains the message that each of us has the power with in ourselves to change the course our ship sails.

The fact that I was able to write this book is the Law of Attraction in action. I have always dreamed of writing this book, and when I put myself to the task, it came. Now I would be honored to share it with you.

Forever and Always... A True Love Story ISBN: 978-0-557-43111-3

Trina L.C. Sonnenberg [COMMENT]

Don't Give It Up... Your Contact Info
The Survey Says...

Trina L.C. Sonnenberg

Have you ever wondered how people get your phone number to call you about home business opportunities? Have you ever wondered why the phone rings constantly with someone pitching you on the newest most guaranteed business opportunity?

Lead capture pages.

[READ MORE] [COMMENT]

Interview with the Author
What is Forever and Always... about?

Originally intended to be marketed as fiction, it is my life story, or at least the most important parts of it.

Why did you decide to sell it as a memoir rather than fiction?

I feel that the message it contains would be better served if readers knew it is a true story, not something plucked from my imagination.

What prompted you to write this book?

Years ago, a friend of mine told me that my life would make a great screen play. After a great deal of thought, I decided to write a book instead.

Why should people read it?

I have an important message to share with female readers in particular. Mine is a message of empowerment. I have experienced an enormous amount of tragedy in my life, but I've come out on top, by refusing to be beaten and believing in my heart of hearts that life was meant to be better than it was.

What makes your story different from all of the others like yours?

I am an ordinary person. I am not a movie star or other public figure, who, quite frankly seem untouchable by ordinary people like myself. Every famous person has a story to tell, I'm sure, but an eventful lifetime adventure about an ordinary teenage girl as she becomes a woman of adventure, is easier for the average person to relate to.

My story is a testament to both true love and the Law of Attraction in action in my average, everyday life. I want others to know that they can direct their lives and transform them into exactly what they want them to be, and how to do that. All it takes is focused attention and undying belief. We all have the power with in ourselves to change the circumstances in which we live. No one has to be a victim of, or in their lives. All change comes from with in. If you want it bad enough, you will move toward manifesting it in your life. You can draw your heart's desire to you. My story proves that.

When was your book published and how can someone get a copy of it?

Forever and Always... A True Love Story, was published on April 19, 2010 in association with Lulu Press. Copies can be purchased either as an instant download, or in print by following this link: Forever and Always

Will your book be in bookstores, online or off?

Yes, very soon it will be available from most major retailers. But, you don't have to wait if you check out the link I gave you. [COMMENT]

Now Available in Paperback or Download
[COMMENT]

Beware the Butterfly
Deal or No Deal?

Trina L.C. Sonnenberg

Mike Filsaime's Open Source Code for Butterfly Software is not what it is presented to be. I thought I'd check out this offer since so many people have paid thousands of dollars for this software, and now it is open source. I thought, 'Great!' Well, it is not truly open source and it is not truly free either.

[READ MORE] [COMMENT]

Keeping the Connection
The lights are still on and my Internet connection is too. So my departure has been delayed. For that I am grateful. I enjoy what I do here online, whether or not it is making me money.

I have been working on finding representation for my manuscript, while writing another one, and that does take a great deal of time, but I am still here to write for you.

I've been here providing you with information for the last 10 years and I don't want to stop. I know times are tight for everyone, but if you are getting anything from my posts, I would ask that you help me keep this going by making a donation, or purchasing some advertising here. Please check out the links in the side bar, as they have all been investigated by me and I would never steer you wrong.

Whereas my business has always been a profitable one, the slump in the economy has had a negative effect on it, and I am asking you to pitch in and help me keep it going. Advertising here is affordable, because I know that struggling entrepreneurs do not have deep pockets; that is why this newsletter is free.

I don't know how much longer I will be able to keep it going without your support.

Sincerely,
Trii

ORDER YOUR
SPOTLIGHT ADS $15.00


[COMMENT]

Farewell Internet
I am going to be leaving the Internet, although it is not by choice. I have to disconnect my Internet connection and close my web sites due to lack of funds. It was nice meeting you all. Hopefully I won't lose my house too. [COMMENT]

A New Direction
I began my Internet career trying to promote a company that I believe in; Melaleuca. However, through a process of trial and error, I came to realize that no matter how much I knew about or believed in the products, I was not good at getting people to wrap their brains around the concept of switching stores to buy the things they already shop for. Getting a better product for the same cost was not something that others seemed to grasp. I enrolled a great many people, but they all quit me and went back to shopping at the stores they had shopped before their introduction to Melaleuca. The problem was that they continued to shop for inferior products at their regular store, and viewed Melaleuca as an added expense. The whole idea behind Melaleuca is to redirect the money already being spent each month on these types of products to the Melaleuca store, not to spend extra money on things that you normally don't use. No one seemed to get that. If you can't afford to shop at Melaleuca each month, you're still shopping someplace else.

[READ MORE] [COMMENT]


Submit your original articles for reprint in the Trii-Zine Ezine here.

AdsOnQ : Your RSS Online Advertising Solution
Publisher: AdsOnQ

What Do You Know?
Write What You Know
By, Trina L.C. Sonnenberg Copyright 2010


When writing anything, the first thing most writers are told is to write what you know. If that isn't a brain drain, I don't know what is. One may spend a lot of time trying to come up with a topic they know about, but few realize that they know more than they think they do.

I had a book in my head for years, but I did not write it. Why? I lacked confidence in myself, no matter how much praise I received for my talent. I made excuses for years as to why I couldn't write this book, even though I knew the story I wanted to tell, inside out. I lived it.

The only thing that was accomplished by my putting off the task was that the story got longer.

One day, I just sat down and started writing. I wrote long hand in a notebook and by the time it was full, I had discovered that writing this book was not as difficult as I thought it would be. The words just spilled onto the pages, and I took it to my computer to transcribe and edit.

In April, I published it myself. Since doing that, I have been promoting it everywhere I can. You see, the down side to self publishing is the marketing. You get to do it all yourself.

The story is my memoir. Why did I write it? Well, for years I have had friends tell me that my life has been interesting enough to make into a screen play. I decided to write a book instead.

What makes my life so interesting? I fell in love 30 years ago and never gave up on that love. Even though I did not marry my true love back then, and married another, I survived my abusive marriages and ended up with my one true love 17 years after falling in love with him.

I have survived many tragic events in my life and now live the life of my dreams. The life I dreamed of 30 years ago has been mine for the last 13 years.

My message to others is that if I can do it, you can too! Forever and Always... A True Love Story Check it out! Keywords: true love, forever and always, trina sonnenberg, book, memoir Online Advertising Provided By Ads-On-Q.com
[COMMENT]

Affordable Article Marketing Services
Back in 2004, when I started AdsOnQ, I was writing for entrepreneurs for a good price. I offered my writing and syndication services for a fair price and was paid well for my talent and skill. Since the economic disaster of the last two years, my services are not in as high a demand as they once were. The fact of the matter is that even though my services are still valuable, people just don't have the money to utilize them.[READ MORE] [COMMENT]

10% off Forever And Always... A True Love Story
10% off Forever And Always... A True Love Story
Offer ends June 30, 2010
Forever And Always... A True Love Story Disclaimer: Use coupon code SUMMERREAD305 at checkout and receive 10% off Forever And Always... A True Love Story. Maximum savings with this promotion is $10. You can only use the code once per account, and you can't use this coupon in combination with other coupon codes. Sorry, self-purchases (buying books that youÂ’ve published) arenÂ’t eligible. This great offer ends on June 30, 2010 at 11:59 PM so try not to procrastinate! While very unlikely we do reserve the right to change or revoke this offer at anytime, and of course we cannot offer this coupon where it is against the law to do so. http://FAA.tlcpromotions.net

[COMMENT]

Read A Good Book!


Breaking News!
Forever And Always... A True Love Story
Just Released in eBook Format!
Click For Details
A Memoir by, Trina L.C. Sonnenberg

A true story of faith, hope, love and survival. This story opens with the meeting and love at first sight attraction of Trampus and Trii (tree) and follows Trii on her 30 year adventure to realize that love and all its splendor.

Hers is a tale of strength to over come the challenges she is faced with in life, to find true happiness with her beloved. Trii is a survivor of rape, sexual and physical abuse, as well as physiological abuse. She demonstrates the true power of the Law of Attraction and how life changing it can be; going from a life of misery to that of success by willing it to be. Trii's life is a testament to the power we each have inside ourselves to change the circumstances of life.

[COMMENT]

The Importance of Personal Development
I have always been interested in what makes people tick. Anyone who knows me, knows this about me. I once seriously considered going to college to study psychology, but life got in the way, and I got married instead. The irony of it is that had I gone to school, I wouldn't have married the man I did because of the man he is. In other words, I would not have had to learn the hard way, that he was not the right person for me. I probably could have figured it out a lot quicker than I did.

[READ MORE] [COMMENT]

Sports Photog Extrodinaire Charles Martin Conlon
Charles M. Conlon: born 1868 became the world's most famous baseball photographer quite by accident. By profession, he was a proof-reader for the New York based, World Telegram. Prior to 1904, Conlon had been an amateur photographer, taking photographs as a hobby. The story goes something like this: Conlon made the acquaintance of a man by the name of John B. Foster, who was, at the time, a sports writer and editor at the Spaulding Times.

While in a pinch for some photographs for an upcoming issue, Mr. Foster asked Conlon if he'd take some snapshots for him of ball players. (Mr. Foster was privy to Conlons' passion for taking pictures.) His photographic career had been launched. Conlon continued taking baseball photographs until 1942.

From 1904 until 1942, Conlon Conlon took photographs of almost every famous major league ball player including:

Babe Ruth
Lou Gehrig
Ty Cobb
Joe Jackson
John McGraw

His most famous photograph was taken as Ty Cobb slid hard into third, knocking over the baseman, Jimmy Austin. It is still considered by many to be the best baseball action shot ever taken. Today his work is fetching top dollar at auction houses. In 1996, Christie's, sold hundreds of Conlon's prints. They can be found on eBay as well, but they're expensive there too. Smaller prints are going for nothing less than $100.00, with others taking thousands to purchase.

Pitcher, Christy Mathewson was Conlon's first subject, but McGraw was, "the greatest of them all..." To quote Conlon Conlon: "While on the subject of those heroes, Matty was the best pitcher, Wagner the best infielder, Cobb the outfield marvel. Ruth was a grand guy, always obliging. But strictly a specialist in the home run. Not a Cobb all around. Chase was the greatest first baseman."

What made his first photographs so striking was the fact that he would get on the field to take them. Following a Giants, Cubs game and an argument over whether the umpire called a play correctly or not, using Conlon's shot of the play as evidence, the power's that be forever banned cameramen from the field once the game had commenced. Photographers would have to take their shots from the sidelines, or stay at home. [READ MORE] [COMMENT]

A Writer's Rite of Passage
Being a writer isn't all glamour and glitz. It requires persistence and discipline, not to mention effort; a lot of effort. And, let us not forget, a fairly thick skin.[READ MORE] [COMMENT]

Happy New Year from AdsOnQ
You may have noticed that not much has been posted here in several months, and I do apologize to you all for that. Business has been quite slow, especially since the summer. That is what this feed is for, after all... To showcase clients products, services and opportunities.

I don't know if anyone has noticed, but fees for services at AdsOnQ have been temporarily reduced to help in the current economic climate.[READ MORE] [COMMENT]

Generate Positive Cash Flow
Have you been struggling, looking for a way to generate positive cash flow online? Are you in need of more money to live the life you've always dreamed of, but just don't know where to get started, or what really works? You are not alone. There are literally millions of people just like you, who desire a better life, more money, and don't like telling, selling or anything else that goes along with MLM programs.

MLM is not the only way to make money online or off. [READ MORE] [COMMENT]

Article Marketing
Article marketing is nothing new any more, but still many don't quite grasp its power for promotion. Even more people lack the understanding of how important it is to have well written copy for article marketing to generate the outcome being sought.

[READ MORE] [COMMENT]


For information on publishing articles with AdsOnQ, Click Here.

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Publisher: The Trii-Zine Ezine


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Trina L.C. Sonnenberg
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