Welcome to Ezines 101:

Where you can learn what you need to know

What is an Ezine?
Have a Peek at Ours...

An ezine is a periodical publication, an electronic magazine, typically distributed via e-mail. There are as many formats, sizes and styles of ezines as there are magazines on a real world newsstand. The newest format for the distribution of ezines is none other than RSS Channeling, using an XML feed. This delivers the information directly to the desktop of the subscriber, rather than to their inbox. Subscribers are not even required to provide an email address to subscribe. No email - No spam.

Aside from the method of delivery, the major difference between real world magazines and an ezine is that most ezines are free to read and subscribe to. Most, but not all.

Every ezine should have a theme, a major topic that it serves, just as a magazine has a specific audience. When subscribers sign up to receive a publication, they are doing so because they expect it to be relevant to their particular interest. Dog lovers read dog magazines, cat lovers read magazines on cats. The same holds true, or should anyway, for those advertising in ezines. If you're selling designer cat collars, you're not going to advertise in an ezine targeted to bird-watchers.

For most publishers, an ezine is either a direct or indirect source of income. Even if there is no charge for subscribing, the publisher's intention is to generate some kind of cash flow. This is usually done in one or both of these ways:

Promotion of the publisher's own products, programs or services Advertising sales

What better way to advertise your own deal than to set yourself up with your very own audience? As an ezine publisher, you now have X amount of subscribers that want and expect to hear from you on a regular basis. As they say, "...the money is in the list." If you don't slam your readers with junk, they will keep reading you.

That brings us to the next topic: A publishers responsibility to the reader

With all of the power that comes with being a publisher, (it is a powerful position to hold) also comes responsibility. You must not become a tabloid, throwing garbage out to your subscribers, unless of course, you're trying to steal readers from the National Enquirer. Your readers trust that you will provide them with content relevant to their lives. This means that you must supply them with information they can use, the option to comment, a way to opt out, and a little humor never hurts either. Just because they have opted in, doesn't mean they won't opt right back out, if you do them the disservice of sending them an ad sheet. An ezine is not a series of solo ads. Publishing an ezine is not a license to spam either.

Ezine advertising is a process...

Learn to do it right!
First you need to go to a directory or look in ezines you already subscribe to and find a list of recommended ezines. Decide how much time you have to devote to your ezines. I would suggest beginning with 5-10 and once that is organized then you can add and delete to your list.

It is best to have a good email management program to filter your ezines into a folder for scheduled reading. And yes, to best utilize your ezine advertising you will need to READ the ezine. Set up a good file system too. Each ezine should have it's own file as each ezine guidelines are different.

You will want to keep the welcome letter that is sent by each owner with the valuable information about that ezine. Copy and paste the advertising guidelines, and put into your folder along with the email address or the URL of submissions.

Set up a folder with at least 10 headlines and 10 ads for each headline. Formatting your ads is important, as most ezine owners will not format your ads for you. Use a text editor such as NoteTab or EditPad for formatting.

Preparing your ads in advance will save you time, and you can just copy and paste your ad at advertising time. ezines offer a lot of ways for you to advertise other than the free classifieds. You can pay for top sponsor ads, or exclusive solo ads. Many ezines have contests to win advertising.

Read your ezines, gather the information you need, learn to write articles, sales letters, and participate in the ezine community. You will find some ezines that you do not like...simply unsubscribe.

DO NOT file spam complaints. If you can subscribe, you can take the time to unsubscribe. Find the ones you like and learn, and participate.

Email the owner/publisher and ask questions to learn about their community and their offerings.

We are a great community and we value our subscribers...most of us are in the business of helping our subscribers to succeed.

Advertising Considerations:

1) Free Ads For Subscriptions:
As a way to build their subscriber base, many ezines offer free ads in exchange for your subscription. However, you should not just subscribe to every ezine available, just to get your free ad. Why? Not every ezine is going to be geared toward your particular promotion. You don't want to go advertising your pet grooming service in an ezine that targets home business. Equally true, you would be wasting your time advertising a home business in an ezine directed at llama ranchers. Furthermore, you should subscribe to publications that have more to offer you than free ads. Read them and absorb the information they offer. You can learn a lot by reading ezine articles, and the information is free.

2) Posting Rules...
Always pay attention to the specific rules each zine has in regard to posting your ads. If you are allowed 3 lines, then only submit 3 lines. Most editors will not modify your ads to fit their criteria, and you risk deletion if you don't comply. If you are allowed one ad per week, do not submit more than that. With the volume of free ads that publishers receive, they don't appreciate those that over post.

3) Paid Ads & Solos...
If an ezine has a good-sized subscriber base, you should take advantage of their paid advertising and solo deals. When you purchase a sponsorship ad, you are placed higher up in the zine; therefore, getting read is more likely. (Free ads are usually located toward the bottom of the zine.) Readers often take those who pay for their ads more seriously as well.
Solo ads are a great way to get your message in front of the masses, without the competition of other subscribers on the same page. Your ad is all by itself, with just a few words from the publisher. Like with safe lists, you avoid spam complaints and reach a high volume of people. Finally, solo ads are not typically limited in length, so you can say what you have to say with as many words as you feel you need.

4) Writing Ads...
Try writing your own ads whenever possible. That way your ads are fresh and different from others promoting the same product/program. If you're not a proficient writer, consider having someone else write your copy for you. Click Here

One trick you can use is to take the pre-written copy supplied by your program, and mix it up a bit. Use it as a template and re-write it yourself. Make sure you proofread your copy to clean it up. Don't submit ads that contain misspelled words, or poor grammar. More than likely, your ad will get published that way, and if your ad looks unprofessional, it won't be read. Editors have plenty to do, just getting ready for publication, they don't need the added chore of editing your submissions.

Trii's Ad Tips:
1. Consistency... You have to mail to the post ads as often as possible. For best results, do it daily.
2. Headlines... Your headline must capture the attention of the reader, without misleading, and with as few words as possible.
3. The Ad Body... Your ad must be well written. To the point. Don't ramble.
Problem + You = Solution (This is the formula I use when writing an ad.)

** Forget the HOT WORDS you hear tell about. All those words will do for you these days is get you tagged by the spam filters, and we don't want that.

Additional Ezine & List Building Resources

Contact List Builder
The Contact List Builder will show you and your team how to gain control over the essential daily activities that create profits. These simple procedures will reduce your stress and improve your cash flow when you know exactly what needs to done and how to do it. Get your Complimentary eBook.

Article Syndication:

The Trii-Zine Ezine
Publisher: The Trii-Zine Ezine

A Lesson In Economic Survival For Your Business
"Making an Economic Turndown Work FOR You"
by jl scott

Let's talk about what businesses need to do when the economy tanks. Remember - for 15 years, I worked with companies in financial trouble: keeping them out of bankruptcy and turning them around.

Folks often think that involves basically firing everyone and hiring new people. Not true. The idea is to find, and correct what's being done wrong. [READ MORE] [COMMENT]

Internet Marketing Sins: A Review
Sylvie Fortin Pulls Out All the Stops
Trina L.C. Sonnenberg

I recently downloaded and read a report written by the wife of famed copywriter, Michael Fortin; Sylvie Fortin, and I am going to tell you that it is a must read, if you are doing anything online. It isn't just for Internet marketers, but focuses on them, and the sins they commit while parting you with your cash. However, this report should be read by everyone who buys anything online, as well as those selling.

I read the first 129 pages of this report (part 1), and was blown away by her candor. She tells it like it is, and that impresses me a great deal. I like those who are not afraid of telling the truth. She is direct and to the point, mincing no words. I'm telling you, I can't wait for the rest of the report to come out. And yes, I signed up for notification to receive the subsequent sections that have yet to be written.

This information is not to be missed and I urge you to get your hands on it. It is the most honest thing I've read in a long time. Hell, it's even free; no strings attached.

Sylvie gets a double thumbs up from me! You go girl!

Here's the link: http://www.internetmarketingsins.com/

Go download it now! Thank her later.

Trii

Copyright © 2008
The Trii-Zine Ezine
www.ezines1.com

About the Author:
Trina L.C. Sonnenberg
Publisher - The Trii-Zine Ezine - Your Trusted Source for Internet Business and Marketing Information. Serving online professionals since 2001. ISSN# 1555-2276
http://www.ezines1.com/triizine
http://www.ads-on-q.com/intro
Author of: My Journey A Lifetime of Verse http://stores.lulu.com/triizine
Internet Marketing Mavens
http://internetmarketing-mavens.com
Keywords: michael fortin, sylvie fortin, internetmarketing sins, internet marketing

[COMMENT]

What a Hack!
Under Attack
Trina L.C. Sonnenberg

First off, I would like to apologize to my Dear Readers for not having been around lately. I have been off line for a couple of weeks; though not because I chose to be. So, let me explain...

[READ MORE] [COMMENT]

Happy Independence Day!
Hot dogs,
Baseball,
Apple pie…
USA
&
chevrolet

[COMMENT]

More About Spam...
Do You Spam?
Trina L.C. Sonnenberg

I get an awful lot of email, which is no surprise, considering the number of email addresses I have, but one thing that is surprising is the amount of mail I get from marketers that do not comply with the CAN SPAM ACT. There are laws out there regarding the sending of email folks; you'd better make sure you're in compliance with them, or you could be in for a world of hurt.

[READ MORE] [COMMENT]

The Subject Is Trickery
I Guarantee You Get Paid
Trina L.C. Sonnenberg

I Guarantee You Get Paid

That is a risky statement if I ever saw one. The only guarantees in life are death, and taxes; we all know that... Don't we?

I am so totally amazed at how many people fall for a line like that. Yet, scores do fall for it, and hard too.

[READ MORE] [COMMENT]

Have You Really Been Scammed?
What Constitutes a Scam?
Trina L.C. Sonnenberg

Let's start off by pulling out the dictionary, and getting the definition according to Webster. NOUN: a fraudulent or deceptive act or operation

VERB:
1 : deceive, defraud 2 : to obtain (as money) by a scam Now that we know what Webster considered a scam, let us examine what many Internet marketers think of as a scam; because, I think there is a difference of opinion on this topic.

[READ MORE] [COMMENT]

HTML Tip...
What to Do When Preparing Copy for the Web
Trina L.C. Sonnenberg

Do you visit web pages, blogs, or receive email that have crazy looking characters in them? I'm talking about strange symbols and characters that seem to take the place of punctuation. (You know... these things: â € ć )

These characters can make it difficult to read the copy. That being the case, if you are posting content, or sending email, you should take special care to avoid this situation, and it is easier than you might think.

First, you should know how these characters come into your copy.

[READ MORE] [COMMENT]

I Pledge To...


I, Trina L.C. Sonnenberg, hereby choose to help spark an integrity revolution because I know that integrity matters today more than ever: to me, to those in my life and to the wellbeing of all of the collectives of which I am a part.

Therefore, I commit today, and every day from now on, to living in ever-increasing integrity with all three of my Core Drives:

1. Personal Authenticity
2. Connection with others
3. Having a positive Impact in the world

I embrace the key seven life skills (WisePassions) that make 3D Integrity possible, and will consistently upgrade them today and throughout the rest of my life: 1. Teachability: I pledge to remain open to new ways of understanding and acting that can expand my capacity for authenticity, connection and impact… even if they are substantially different from my pre-existing beliefs and habits.

2. Self-Care: I pledge to do what I must to maintain the life energy and organization I need each day to support all three of my core drives.

3. Discernment: I pledge to become excellent at blending keen insight, good judgment and strong intuition so I can distinguish fact from spin. I pledge to become good at knowing what fits and doesn’t fit for me regardless of whether this is the same as or different from what may fit for others.

4. Harvesting: I pledge to gather gifts from all of my life experiences, especially the ones I wasn’t expecting or wishing for, that help me become more authentic, more co-creative with others, and more compassionate in serving collective highest good.

5. Power: I pledge to deeply embrace and express the light I carry, to honor my limits, and to become effective at manifesting my intentions.

6. Synergy: I pledge to expand my capacity to treasure diversity and to compassionately co-create mutually respectful agreements and solutions with others.

7. Stewardship: I pledge to learn how to co-discover with others what serves our collective highest good and to serve collective highest good each day, in small everyday ways, and in larger ways as opportunities arise, especially when no one notices Your Turn... Take The Pledge http://www.integritypledge.org/ [COMMENT]

Don't Let This One Sit!
Thank you so much for being my Dear Reader, my Internet friend.

I received a copy of the book, 'Law of Attraction Riches,' from a friend of mine. I'd like to share it with you. Please don't make the same mistake I did, and leave it in your mailbox, thinking that everything else is more important. You see, I saw the message in my inbox, and thought I'd get back to it after I did... Well, I didn't get back to it, and it sat in my inbox for three months! Doh!

Go to the page I set up for you, download and READ your copy. Right Now!
http://tlcpromotions.net/sogr.php

I apologize for not getting this to you sooner.

Trina

PS: There is nothing to sign up for, and no information exchange will be required of you. Just click the link and download the book. [COMMENT]

Submit your original articles for reprint in the Trii-Zine Ezine here.

AdsOnQ : Your RSS Online Advertising Solution
Publisher: AdsOnQ

Article Marketing
Article marketing is nothing new any more, but still many don't quite grasp its power for promotion. Even more people lack the understanding of how important it is to have well written copy for article marketing to generate the outcome being sought.

[READ MORE] [COMMENT]

International Council of Online Professionals
Good Information Is Not Hard To Find
By , Trina L.C. Sonnenberg © Copyright 2008




With so much garbage information slammed in the faces of people, how do you get useful information any more? How do you know what's truly good information? How do you decide?

I am going to answer all of those questions in one sentence: By subscribing to the iCop Internet Marketing Trade Journal™.

I kid you not. Start with a subscription to the Trade Journal™, and from there you'll have access to all of the legitimate informational resources you need. I've been a subscriber of the Trade Journal™, and charter member of iCop, for the last five years.

Because the standards we are held to, to even attain membership, are extremely high, I know that I can trust what I read. You have to be one of the Good Guys to become and remain a member. Therefore, I know that whatever information, or resource I read about in the Trade Journal™, will be factual, actual, and true.

Check out this issue to see for yourself:
http://www.i-cop.org/journal/06-16-08.htm Keywords: internetional council of online professionals, icop, internet marketing trade journal Online Advertising Provided By Ads-On-Q.com
[COMMENT]

What Can a Dentist Teach You about Business, Life and Success?
Discover Secrets to Achieving Total Success!

The book begins with a glimpse into Capista’s upbringing in an average, blue-collar neighborhood, his struggles with school, his burning desire to fulfill his dream of being a dentist and his own personal journey of discovering what it takes to build a wildly successful business and life.

[READ MORE] [COMMENT]

Positive Cash Flow
People come to the Internet by the scores, looking for ways to make buckets of money, for doing as little as possible. Is it any wonder that so many fail? The fact of the matter is this: network marketing requires work. Or does it? According to the gurus it requires that you buy all their books, videos and what-not, and someday, riches will arrive at your door.

[READ MORE] [COMMENT]

Internet Marketing Experts
Guruette Duet Answer the Call of Floundering Internet Marketers


Home based business hopefuls and Internet marketers are having trouble driving Internet traffic to web sites. Ebooks and courses tell them what to do, but the Guruette Duet of Internet Marketing Mavens do the work for them instead.

[READ MORE] [COMMENT]

Domestic Abuse Awareness: Why Does She Stay?
One of the most devastating misconceptions that many people have about domestic abuse is the notion that the abuse must not be real, or serious, if she doesn't leave. I'd say that it is safe to say that the question that many need an answer to is: Why does she stay?

[READ MORE] [COMMENT]

Domestic Abuse... What Do You Know?
Domestic abuse is not a new issue. It is something that has been going on ever since the beginning of civilization. It's been a subject to be kept hidden in the closet for a very long time; in recent decades though, it has been escaping. Women have been speaking out about domestic abuse, but more needs to be done to create an atmosphere of awareness among the outsiders, those not inside the proverbial four walls; especially those who are choosing to look the other way. You see, when a woman is in an abusive relationship, everyone who is not a part of the domestic unit, is an outsider.

[READ MORE] [COMMENT]

A Lucrative Alternative to Tiny Checks Using GPT


If you are or ever have been a part of the network marketing industry, then this message is directed to you. Have you ever wondered why it is that 99% of the people in this industry NEVER achieve the six figure income that they were seeking when they got started? Well, you wouldn’t be alone. The answer to that question has eluded thousands of people over the years. Until now, that is.

I recently came across a report written by Mike Dillard, a recognized industry leader that opened my eyes to the reasons behind this phenomenon.

[READ MORE] [COMMENT]

Article Marketing is Search Engine Friendly
Why use articles to advertise online? There are several reasons why this is an excellent way to promote your business. One of the biggest reasons to use article marketing, as part of your online advertising strategy, is that people don't go online to buy your stuff. They get online to search for information. By writing articles about your product or service, you provide others with information that they are seeking. You set yourself up as an expert in your field, and begin to establish a relationship with the reader. Article marketing works to get your information into the hands of those looking for it. Remember... people are looking for information, not hyped up advertisements. They want solutions to problems.[READ MORE] [COMMENT]

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[COMMENT]

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