Another way to generate income from your web site is to sell advertising space to others. This is a fairly simple thing to set up. Just allot a specific space on your web page that you are willing to devote to selling advertising to others.

• determine the price for the ad space
• determine the length of time the ads will run
• add your ad criteria to the page (restrictions, etc.)
• make a space on the page where the ads will be placed
• create a payment button
• That's all there is to it.

Another way you can generate income from your web site is to participate in contextual ad programs like Google AdSense.

With these programs, you can specify the type of ads to be run on your pages, and you can also customize the look of the ad block. It is very easy to participate; just paste the code provided by the program, into your web page, where you want it to be located, and each time someone clicks on a link in the ad block, you earn a commission. Pretty simple.

VIRAL ADVERTISING

Viral advertising is an extremely effective form of advertising. The most popular form of viral advertising is done with ebooks.

• create your own ebook (special software required)
• obtain brandable ebooks from others

If you are a proficient writer, you should consider writing your own ebook, focused on your industry (business). You should write about the problem that your business is the solution to. Mention your business, link to it, and add your contact information to it.

The next step is to GIVE IT AWAY! Everyone loves free stuff. Give it away as a gift for visiting your web site. Advertise your free book. And, allow others to give it away too.

You can also allow others to brand your book. This is something you can do for free, or you can even charge a small fee for branding rights.

As with writing your own brandable ebooks, you can look for and obtain the branding rights to other authors' work. Give these away, and you'll be spreading your information to others, like a virus. Hence the term, viral advertising.

Instantly Create Viral Report On The Fly For Free... Click Here!

VIRAL ADVERTISING WITH RSS

RSS is a technology that was designed for writers/ publishers. The reason that it is such a powerful advertising tool is because of the ability that RSS feeds have to be syndicated. That is to say that, a feed publisher can allow other webmasters to use the feed content on their own web sites. Webmasters need content, feed publishers have it. In this way, feed publishers can leverage the traffic other other web sites.

Syndicating content is similar to link trading on steriods.

Think about columnists like Dear Abby, Dave Barry, etc., they reach millions of readers because their articles are syndicated in hundreds of newspapers. Garfield, The Peanuts, Blondie, and other comic strip characters owe their fame to syndication.

If you can write good articles, or reprint the work of others, you have the makings of an RSS feed. Feeds are all about content. Informative articles will draw readers, and readers can be turned into customers. The more web sites you can syndicate your feed on, the more readers you will reach, multiplying your effort exponentially.

Using a third party system is recommended for those who want to create and manage multiple feeds, or have little technical knowledge in this area. Installing an RSS feed on your own server does require some technical knowledge.

More on using articles for advertising:

If you are a proficient writer, you should use this to your advantage in advertising. There is no better way to make an emotional connection with your reader, and potential customer, than through article writing. No other medium affords you the amount of words needed to make this connection.

When you write articles, you demonstrate your expertise in your topic. You also let the reader know that you really understand their need, or want, and that you can help them with it. This creates a sense of trust, which is something needed for making a customer.

If you are not handy with words, you can always find someone to write for you. Ghostwriters are easily found through sites like: AdsOnQ, or elance.com; or by Googling the key terms, copywriters, ghostwriters, and freelance writers.

When I say write an article, I don't mean a solo ad. Blatant advertising will not impress your reader. Give them informational content. And... write an article, not a to-do list. Do your advertising in the author's resource box, at the end of the piece.

Example:

About the Author: Trina L.C. Sonnenberg
Publisher of the Trii-Zine Ezine, an Internet marketing and home based business resource publication. http://www.ezines1.com/triizine

Another benefit to writing articles is submiting them to article directories, for free. When you have your work included in article directories, you are giving permission for others to reprint your work. Being your copyrighted material, the person reprinting it must maintain your resource box and contact information.

Free Submission Recommendations:
TLC PRO Article Depot    GoArticles.com    A1Articles.com
ArticleBlender.com    EzineArticles.Biz    Article City
ArticlesFactory.com    Articles24.com    Jogena.com
BusinessKnowHow.com    SiteReference.com



A Quick Word About Press Releases:

A press release is a news piece, not a typical article. Press releases must answer the 4 W's.... Who, What, Where, Why. If you even hint at a sales pitch, you will be rejected. Also... Never write a press release in the first person; it must be in the third person perspective.

LIST BUILDING

List building is another very important aspect to marketing your business, and ties in closely with advertising. Through your advertising, you should be building a contact list.

This is done by using incentives in your advertising. Incentives draw people to your web site, and when delivering on your incentive, you must collect your visitor's contact information.

Never just hand out a download link; require that either a form be filled out, or send them to an autoresponder that sends out the link when triggered. Each time you do this, you add another name to your contact list.

Learning to build a contact list is not enough. You have to know what to do with your list as it grows, and how to keep people from unsubscribing.

There are several programs available on the net, that teach these techniques; how to build a list, clean a list, maintain a list, and how to send email to your list, so that you don't become an annoyance to your subscribers. You want to keep them happy, so they will continue to be your customers.

Don't think that ezine owners are the only ones who need to build and maintain a list. All business owners need to do this.

Advertising your business is a constant action that you must take if you want your business to thrive. Make sure that you learn how to advertise your specific business. Not all advertising methods work for every application, so testing is a must. And, never dump all of your advertising budget into a single marketing method.

Happy Advertising!

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